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She Sharp: Branding advice with Madison of MDSN Design

Updated: Jul 25, 2020

Whether you’re starting a business or injecting new life into an existing one, building a brand can seem like a daunting task. Having a designer guide you through the process is always a good idea - but in more uncertain times like ours, that can be a big commitment in terms of both time and money. For those that aren’t quite ready to make the jump for a brand package, here are a couple small and easy practices you can implement today that will elevate your brand.

1. Keep your logo sacred!

Your logo is the face of your business - so make sure you’re always putting your best face forward by keeping it sacred. When you place your logo, ensure that it is never stretched or squeezed. Give it plenty of padding from surrounding objects or text so as not to visually

confuse or distract from your brand mark. Avoid ever editing your logo or changing any part of it (unless this is part of a larger rebrand!). Your clients have come to know and love your logo, so

keeping it consistent is vital to brand ID!

2. Use consistent fonts!

During the branding process, I typically select 2-3 brand fonts. Normally this breaks down into one font for headings (usually appears in the logo), one font for subheadings (or used as an accent font) and one font for body copy. When choosing your fonts, keep in mind that they should match your overall brand voice and aesthetic and consider what they will look like together - do they compete or do they compliment each other?

3. Use consistent colors!

Color can tell so much about your brand’s personality - and a consistent color palette is incredibly useful in elevating brand aesthetic. When too many different colors are associated with your branding, it runs the risk of appearing disorganized. This isn’t to say that you can’t have colorful branding - you absolutely can! The key is consistency. Which leads to my final point...